Elecsys was exciting and fun, but not all that profitable. There just wasn’t enough high margin work to keep us going.
Meanwhile, Ken Sontag, owner of Norscan Instruments Ltd., was looking for a strategy to expand his product base and change the focus of his company.
We were brought together by Jock Tooley, who facilitated the acquisition of Elecsys by Norscan, and made Jason, Nishant and I employees of Norscan. Jason became Business Development Manager and I became Product Development Manager, both reporting to the President, Ken.
The concept was that Jason and I would use our contacts and existing customer base to drum up new business in new market verticals, while Norscan’s much-larger product development team would be able to deliver new products much more quickly.